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Learn how to create Reels that convert your followers into customers.
Learn how to create Reels that convert your followers into customers.
This workshop style course is designed using the ADDIE model of instructional design. I built the workshop as a way for small business owners to create tried and true Reels without being overwhelmed by trends.
I structured it as a hands-on, pause-and-do virtual learning experience.
This project highlights how I mapped the learner's immediate need, designed active learning moments, built in pacing flexibility, and delivered a practical outcome.
Details
Details
Type: Custom eLearning Development
Client: Miller Social
Date: January 2022
Tools
Tools
Articulate Rise
Google Docs
Skills
Skills
Instructional Design
Storyboarding
eLearning Development
The Design Process
The Design Process
Initial Design
Initial Design
The initial design of this project started with a needs analysis where it was determined that customers lacked a simple but effective way to create Reels. The challenge was to create a mini-course or workshop that would last the test of time in the ever changing landscape of social media.
Storyboarding
Storyboarding
After creating a high-level outline in Google docs, I trasitioned into drafting a written storyboard to outline each decision point, challenges the learner may face, and feedback ponts. Based on the needs analysis, I decided customers would need interactive tools for the Reels interface to ensure course success.
Development
Development
Finally, given the delivery of the course, I decided to develop the course in Articulate Rise. I created all graphics, edited all elements within Rise.
The Finished Project
The Finished Project
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